Fast forward about a year later and I meet (my now business partner) Mary Lengle, a publicist and independent video producer. She came in to learn to play golf! No intentions to create anything..just to get better at golf. Two or three lessons into our relationship Mary said to me 'you really have something special here - your relationship with the kids that you coach, the life lessons that are paralleled - we could do something here.'

From there we were off and running. We filmed live lessons 3-5 days per week and edited and uploaded as many as 6-8 new videos every week. It was great! Except no one watched…for an entire year. We’d get 50,100, maybe 300 views on a big video. I wanted to quit about 100 times, but Mary wouldn't let me, and we kept pushing. It was her vision that kept this thing alive. Once I realized this woman wasn’t going to let me quit, we shifted our attention and really devoted time examining the videos and our strategy. What did we need to change? Why weren't people watching?

I looked at all of the people in the golf industry who were getting the views I thought we deserved, and we came to a few realizations. We needed to change the topics. We needed to change the titles. We needed to change the structure of the videos. People didn’t just want to watch me teach, they wanted to be taught – they wanted me to speak directly to them. I started offering one-on-one golf instruction on camera just as I would with my in-person students, using things like “feels” and checkpoints to clarify concepts. I started to provide instruction on how to effectively practice golf and how to use feedback (like a mirror or video) to give people tools and structure to actually improve.

I also made it a priority to interact on a daily basis (sometimes multiple times per day) with viewers that leave comments on the YouTube channel. I don’t want to just post a video and disappear. I want the channel to be as interactive as possible. I want people to have good information and I want to be open to debate concepts and discuss all things golf with them.

Within 10 months of changing our format, the channel has climbed from about 750 subscribers to more than 30,000. And here we are..two years removed from me buying a camera and having absolutely no idea what I was doing to us having a channel that reaches more than 190,000 unique visitors on a regular basis.

We’re excited about the fact we are gaining approximately 100-150 new subscribers every day. I think our growth speaks to the fact that the quest “perfect” golf is universal. Everyone who plays the game wants ANSWERS when it comes to their golf. They don't want to just know what the expert knows, they want to know what they can actually DO. That’s where I’m working to make a difference with our YouTube Channel.

When I want to learn something on YouTube, I will keep searching until I find that concrete, how-to-do video. From your trials and errors, what did you find was the secret to making a video like that?

First in terms of making the videos, the format is important. We focus on two main things. The first is to make the videos as much as possible like I would talk to/teach in person. When I'm teaching a lesson or talking about a topic I will talk to the camera as if I'm talking to a person..the camera is my student. I think the learning process works best that way. We don't approach the topic as if I'm trying to teach this lesson to 200,000 people but rather how would I explain things and show things to student I’m working with in-person.

The second priority is the actual structure of the video. Our general philosophy is to start things off by telling the viewer what we are going to talk about. Then we talk about what we are going to talk about. Then we talk about what we talked about. Tell them what you're going to tell them. Tell them. Tell them what you told them. One or two key points. As simple as possible.

For golf specifically, we follow the process of first explaining the mechanical theory or the 'why' as to what they are doing wrong that's causing problems. Next is the 'what' they need to do to correct their errors and improve. Then it's the 'how' to do it part that comes last. How to make the improvement, monitor progress and adjust as needed.

How did you gain your expertise?

Eighteen years of trial and error playing the game built the foundation for my coaching and the YouTube channel. The pure love of the game, the love of the pursuit of improvement and the absolute misery of not being able to figure it all out right away.

Golf was really the first thing I ever did that I couldn't master relatively quickly. School came easy, baseball, basketball, football, tennis, etc all easy. Golf? Golf can drive you nuts. I couldn't figure everything out. I couldn't control everything. If I got a bad grade on a test, no problem I would go back and study more or study better and get an A on the next test. With golf it just wasn't that easy. No one seemed to be able to give me the answers I wanted, or more importantly I couldn't seem to find the answers for myself. I figured out to how to play the game well, and got a scholarship to play golf in college, but it wasn't enough.

That led me on a journey to find answers. For about the next five years - from age 19-24 - I did everything humanly possible to learn about golf; the golf swing, how the brain works, how the body works, communication styles, nutrition, fitness, you name it and I studied it over the past ten years. The first five years were intense. I was either working at the golf course or I was reading a book or watching a video on golf. Every video I could get my hands on - whether it be the Golf Channel, YouTube, etc., - I watched it. Every single one I could find. I read all the books. On my one day off each week I would travel to shadow another golf professional and watch them teach. I made a list of all the coaches within a one-day drive and I went to see them all. I kept all of the stuff I liked and threw out the stuff I didn't like. Throughout the process, I kept an open mind. I assumed I knew nothing, and they knew something I needed to learn. That mindset served me very well.

I would come back and try the new things I learned on my students (poor people) and went through an endless trial and error process of learning to coach. I had to learn the mechanics first. I needed to know the actual micro pieces of the golf swing so I could teach. Then I learned that knowing those pieces wasn't enough in and of itself. I had to learn to actually coach or teach. I had to learn how to communicate, how to deal with different people, how to motivate, when to take a step back, etc. That all took me down the road of the personal development research.

Simultaneously, I was giving between 1,000-2,000 lessons per year or close to 20,000 lessons over a 12-year period. I got good by simply putting in the reps.

Eventually I learned that being a good coach doesn’t necessarily mean a lot of money right away..or even enough money to pay the bills. That led me to start studying the business guys. I saw their process working - creating content online and growing their audience, getting attention and building funnels. And here we are.

Speaking of funnels, if I took the ultimate journey from finding a video on your channel to do everything I could with you as a teacher, where would I end up?

That's a great question!

We have flow of integration that starts simple, easy and less costly and gradually builds through various levels. Basically, the process starts with the viewer looking for more content and interaction with me. First, we our all access membership to me, my coaching and all of our videos online. The membership site includes about 150 videos that are not available on the YouTube channel. Monthly prices vary but its an easy way to get started to get premium benefits beyond just the YouTube videos. These include specific learning courses that are organized and guided, the ability to get swing feedback through our community, practice plans, in-person and online lesson videos to review and regular, live Q&A sessions with me.

From there each step costs a little more and takes a little more time. The next level would be to purchase one-off training courses from us on specific areas of the game you want to improve. Above that would be an online lesson with me. Then would be an in-person lesson and finally would be an in-person golf school.

We really do offer a lot of different options that start simple, convenient and price effective and build all the way up to flying across the world and spending a significant amount of money. Obviously, the amount of time and interaction I personally spend with the viewer increases as they go up the levels. Ultimately, we are trying to structure things that are scalable while making our membership and online products as close as possible to being as good as an in-person session with me and I think we are doing as great job of that so far.

Why do you think YouTube works as a “teaching” platform?

Well, first I think YouTube works because of pure volume of people. Over 1 billion people use YouTube. Over 5 Billion views every single day.

Anything can work if you work it, and the YouTube game is about volume. How can I help ten people instead of one, 100 instead of 10, 1000, instead of 100 and so on? How can you take a message you want to provide or a lesson for someone and learn to present and communicate in a manner that can help 100,1,000,1,000,000 at a time? That's the key.

As a golf professional in Bethlehem, PA my teaching options were - geographically - limited. YouTube has completely changed that. I’m able to coach folks around the globe now - either online or in-person. From a teaching AND business perspective that is significant. People have clicked on our Channel from like more than 115 countries. Some of those folks have actually made the trip for a live coaching session with me. This past summer I had a YouTube viewer fly in from South Korea for a lesson!

Serials and keygen. Then of course the search engine and algorithms make the whole thing work. You are presented with a home page and simply type in anything you want to learn or watch or read and there you have it..probably thousands of potential options.

Not only is it a volume game in terms of total amount of people but also total amounts of topics. Like literally every single topic is on the site. I don't know if I can think of something that you can't learn on YouTube.

So that’s why it works from my perspective. Unlimited amount of people you can reach and unlimited topics you can learn or produce content for. There are other micro things as to why YouTube works as a learning platform but those are the two main factors. The one potential missing piece and why we created our own learning platform, cogornogolf.com, is the ability to organize the content, control interactions and provide additional tools for the person to improve their learning experience. But that’s not the goal of YouTube for us. It’s an introduction. It's growing the audience. It's attention. From there you can guide that attention and audience into other places as you so choose.

What do you think that says about the way we learn?

I think it’s almost 2019. Two Thousand...Nineteen. Online learning is real, it’s here and it’s here to stay. This thing only gets bigger from here. The idea that someone needs to be in person or with someone one-on-one to learn is not the case. We can create all of the things on YouTube or online that provides an excellent learning environment.

You can still see what I'm doing which hits the visual learning. You can hear what I'm saying which hits the auditory learning and you can actually get up and do what I'm showing you which hits the kinesthetic learning.

I have found people learn best by first listening, then watching, then trying. Ultimately, we learn by doing. Try..adjust..try again. Hear it, see it, feel it.

What's really cool is that with live streaming and other technology that is available I can actually also watch someone live and provide feedback. That has been one of the criticisms of YouTube - the lack of feedback while the person is learning. There are several ways around that, but one is the live streaming! No more excuses!

Note: This is the second installment of a series about teachers, trainers and guides who use YouTube as their classroom. Here is the first installment.

My Everything is the second studio album by American singer and actress Ariana Grande, released on August 25, 2014 by Republic Records. Grande wanted My Everything to sound as 'an evolution' from her debut album, Yours Truly (2013); it explores more mature themes and genres. In the album's production, Ariana worked with a host of producers – including Max Martin, Shellback, Benny Blanco, Ryan Tedder, Darkchild, Ilya Salmanzadeh, Zedd, and David Guetta. Upon its release, the album debuted atop the Billboard 200, selling 169,000 copies in its first week. It debuted at number one in Australia and Canada as well, and peaked in the top ten of twenty countries worldwide. As of April 2018, the album has sold 735,000 copies in the United States.^[1]

My Everything was preceded by the lead single 'Problem', which features Australian rapper Iggy Azalea. After its release on April 28, 2014, the single debuted at number three the week of May 17, selling over 400,000 copies in its first week and eventually peaking at number two on the Billboard Hot 100. 'Break Free', featuring German-Russian musician and producer Zedd, was released as the second single on July 2, and peaked at the fourth position on the Hot 100. The fourth single, 'Love Me Harder', featuring The Weeknd, was released on September 30, 2014 and peaked at number seven. Final single 'One Last Time' reached number thirteen. At the 57th Annual Grammy Awards in 2015, My Everything was nominated for Best Pop Vocal Album.^[2]

• 4Singles
• 10Charts

Background and recording

— Grande, on the album.^[3]

Grande's debut studio album Yours Truly was released on September 3, 2013, and was met with critical acclaim. Later that month, in an interview with Rolling Stone, Grande stated that she had begun writing and working on her second studio album and had already completed two songs.^[3] Recording sessions began in October 2013 with Grande working with previous producers from her debut album Harmony Samuels and Tommy Brown.^[4][5] Grande was initially aiming at releasing the album around February 2014.^[6] In January 2014, Grande confirmed she had been working with new producers Ryan Tedder, Savan Kotecha, Benny Blanco, Key Wane and Max Martin.^[7][8][9] Grande stated in late February that she wanted to name her album after a song she had finished that weekend that is very honest and makes her cry.^[10][11]

It was announced on March 3, 2014 that Grande would be featured on the fifth single from Chris Brown's album X titled 'Don't Be Gone Too Long'.^[12] The single was originally set for release on March 25, 2014. However, it was postponed due to Brown being sent to jail awaiting trial on assault charges.^[13] Grande had announced the song's delay on March 17, 2014 via Twitter stating 'My loves… so obviously some things have changed recently.. So we have to delay the dbgtl countdown, some things are out of our control'.^[13] That same night she held a live stream to make up for the single's delay, where she previewed four new songs from her second album.^[14][15] Two days following the announcement, Grande revealed that due to the song's delay, she would be releasing the first single from her upcoming sophomore studio album instead.^[16][17] She finished working on the album in late May 2014.^[18] On June 28, Grande confirmed the title of the album to be My Everything and the release date to be August 25, 2014.^[19] The photos for the packaging in the album were taken on May 27, 2014.^[20] Grande stated that she chose the cover artwork because she felt that 'each song is so strongly themed that I just wanted to have a very simple overall cover. So that within each song we could create more visual themes.'^[21]

Music and lyrics

My Everything is a pop-R&B album.^[22] It revisits the '90's retro-R&B style present in Grande's debut album Yours Truly: Annie Zaleski from The A.V. Club, described the album as a 'slick throwback to melodramatic ’80s and ’90s pop.'^[23] The album's tracks include EDM, hip hop tunes and piano-driven ballads.^[22][24] The album opens with 'Intro', in which Grande addresses her fans: 'I'll give you all I have and nothing less, I promise'.^[25] The second track is the lead single 'Problem', an uptempo dance-pop song influenced by R&B,^[26][27]jazz, hip hop and funk.^[27][28]Rap-Up described the track as an 'infectious horn-heavy jam' that features a 'carefree' Grande 'declaring her independence'. It includes 'an empowering verse from Iggy Azalea and a whispering Big Sean on the hook.'^[29] 'One Last Time' is a dance-pop and EDM-light song.^[30][31] The album continues with 'Why Try', co-written and co-produced by Ryan Tedder and Benny Blanco and features the lyrics 'Now we're screaming just to see who's louder'.^[22] Some critics expressed an opinion that the song has a similar composition with Beyoncé's 'XO' (2013; also produced by Tedder).^[32]

The following track is the EDM song 'Break Free'.^[33] The song combines the EDM and electro genres.^[34][35] In an interview with Billboard, Grande described the song as 'fantastic and super-experimental for [her]' and stated: 'I never thought I'd do an EDM song, but that was an eye-opening experience, and now all I want to do is dance.'^[9] The album's first of three ballads, 'Best Mistake', features Big Sean. Billboard described it as 'A moody ballad that grows stickier upon each listen, 'Best Mistake' carries a tidy collection of impressive production details, the momentary string stabs among them'.^[22] Musically, it is a minimal hip-hop piano ballad lament that utilizes instrumentation from strings and a drum machine.^[36] It tells a story about a couple trying to 'make up their minds about the future of their relationship, with deep affection buried underneath their problems.'^[36][37][38] 'Be My Baby' featuring Cashmere Cat is a 'bouncy R&B jam'.^[39] The song was compared with Mariah Carey's songs.^[40] The eighth track, 'Break Your Heart Right Back', featuring Childish Gambino, is about her boyfriend cheating on her with a man and contains the lyrics 'I know you’re mad 'cause I found out / Want you to feel what I feel right now'. The song interpolates Diana Ross's 'I'm Coming Out.'^[39][40]

'Love Me Harder', featuring The Weeknd, is a mid-tempo synthpop and R&B song,^[41][42][43] which starts small before its 'throbbing', electro-heavy chorus',^[44] with a guitar riff,^[45] while 'big vacuum-esque synths zip' can be heard throughout the track.^[46] Rob Copsey wrote for The Official Charts Company that the song reminded him of Drake at his most emotional.^[44] Lyrically, the song has Grande demanding romantic satisfaction,^[45] using double entendres about BDSM.^[43] The track 'Just a Little Bit of Your Heart' is the album's second ballad, co-written by Harry Styles.^[47][22] Official Charts compared the eleventh track, 'Hands on Me', featuring A$AP Ferg, with Rihanna's 'Cockiness (Love It)' (2012) and Azalea's 'Fancy' (2014).^[47] Jason Lipshutz of Billboard described 'Hands on Me' as 'an out-of-left-field banger that removes Grande from her teenybopper phase and finds the 21-year-old discovering her inner Rihanna with lines.'^[22] The title track 'My Everything' concludes the standard edition of the album on a somber note, recalling 'Intro', and concerns Grande's struggles to regain the solid footing she once had with her partner.^[36]

The first bonus track on deluxe edition, 'Bang Bang', featuring Jessie J and Nicki Minaj is an up-tempo, 'soulful' song that features a 'clap-heavy' production built over 'big bouncy beats and horn blasts'.^[48][49] The next track was described by Billboard as 'short, snappy and sumptuous, 'Only 1' is a light confection that succeeds due to its busy, intricate percussion'.^[22] The deluxe edition of My Everything concludes with the track 'You Don't Know Me'.

Release and promotion

On June 28, 2014, Grande announced that her album would be available for pre-order through her website. Those who pre-ordered the album would get exclusive access to Grande's concert stream that will be held on August 24 where she will perform songs from her album live for the first time.^[50] Grande embarked on her first world tour titled The Honeymoon Tour in support of the album which began in February 2015.^[51]

In the weeks preceding the release of My Everything, several previews of songs from the album were released. On July 7, 2014 Grande posted a teaser of 'Best Mistake' onto her Instagram page. The song features rapper Big Sean.^[52][53] On July 27, 2014, a preview of 'Be My Baby' was filmed at a concert of featured artist, Cashmere Cat, and uploaded to YouTube, by a fan. Grande retweeted a link to the video on her Twitter profile.^[54][55] She then retweeted a second snippet on August 4.^[56][57] Twenty days before the album's release, Grande released a preview of 'Love Me Harder', which features Canadian recording artist The Weeknd, onto her Instagram profile.^[58] On August 20, four songs from the album, 'Why Try', 'Be My Baby', 'Love Me Harder', and 'Just a Little Bit of Your Heart', were released courtesy of MTV.^[59]

On August 24, Grande opened the 2014 MTV Video Music Awards with 'Break Free' and then later appeared to perform 'Bang Bang' with Jessie J and Nicki Minaj. Following her performance on the show, My Everything was released worldwide on August 25, 2014. During the week of its release, commercials aired on television to promote My Everything as well as the Beats Pill.^[60] On August 29, Grande performed 'Problem', 'Break Free', 'Bang Bang', and 'Break Your Heart Right Back' on The Today Show. In addition to performing, Grande was also interviewed, forecasted to weather and brought her grandmother for an interview of her own.^[61] On September 5, Grande performed the title track from My Everything during the Stand Up to Cancer television program in dedication to her grandfather, who had died from cancer earlier that year.^[62]

Singles

Grande premiered her first single 'Problem', which features Australian rapper Iggy Azalea, at the 2014 Radio Disney Music Awards and released it for digital download later that night on April 28, 2014. The song debuted at number three on the Billboard Hot 100 and sold 438,000 units in its first week making it the fifth largest debut by a woman in history.^[63] The single later peaked at number two on the Hot 100, holding that position for five non-consecutive weeks. ^[64] The single has sold 3.7 million copies in the US and has been certified sextuple platinum by the Recording Industry Association of America (RIAA) in March 2016.

The second single, 'Break Free', features electronic music producer Zedd and was released on July 2, 2014. The song debuted at number 15 on the Billboard Hot 100 with 161,000 downloads sold in its first week.^[65][66] After the release of the song's music video, 'Break Free' soared on the Hot 100 from number 18 to number four, ^[67] while Grande's other singles, 'Bang Bang' and 'Problem' were also in the top ten that week, at numbers ten and seven respectively. With three songs in the top ten, Ariana Grande became the second female lead artist to have three singles in the top ten since Adele in 2012. It also reached number one on the BillboardDance/Electronic Digital Songs chart.^[68] 'Break Free' has sold 1.9 million copies as of April 2018, and is certified triple platinum by the RIAA.^[69]

'Bang Bang' by Jessie J, Ariana Grande, and Nicki Minaj, was first sent to hot adult contemporary radios on July 28, 2014, through Republic Records,^[70] the label that houses all three artists, being released as a digital download on July 29, 2014, through Lava and Republic, serving as a joint single.^{[71][72][73][74]} It serves as the lead single from Jessie J's album Sweet Talker, and the third single from My Everything.^[75] The song debuted at number six, and peaked at number three on the Hot 100, while debuting atop the UK Singles Chart. As of November 2017, 'Bang Bang' was certified sextuple platinum by the RIAA,^[76] and has sold 3.4 million copies in the US since its release.^[1]

The fourth single, 'Love Me Harder', which features Canadian PBR&B artist The Weeknd, was released to rhythmic crossover radio on September 30, 2014. It debuted at number 79, and later peaked at number seven on the Hot 100, making Grande the artist with the most top-ten singles in 2014. It also became The Weeknd's first top ten entry in the United States. ^[77] As of April 2018, the song had sold 1.7 million copies in the United States and has been certified triple platinum by the Recording Industry Association of America (RIAA).^[1]

'One Last Time' was released to rhythmic crossover and contemporary hit radio stations on February 10, 2015, as the fifth and final single.^[78][79][80] It debuted at number 80 on the Hot 100 and peaked at number 13, becoming the only single from the album to not reach the top ten. ^[80] As of April 2018, 'One Last Time' has sold 881,000 digital units in the US,^[1] and is certified Platinum by the RIAA.^[81]

Promotional singles

'Best Mistake' featuring Big Sean was released on August 12, 2014 as a promotional single to those who preorder the album.^[82][83] Shortly after its release, 'Best Mistake' reached No. 1 on the Billboard Twitter Real-Time and the iTunes singles chart.^[84] It sold 104,000 units in its first week landing at number six on the Digital Songs chart.^[85][86] It also peaked at number 49 on the Billboard Hot 100.

Critical reception

On Metacritic, which assigns a weighted average score out of 100 to ratings and reviews from mainstream critics, My Everything received an average of 64, based on 19 reviews, which the cite defines as 'generally favorable reviews'.^[88] Rob Sheffield, writing for Rolling Stone, says, 'My Everything proves, she's already a major force' on a release showing how Grande is growing up because 'It's a confident, intelligent, brazen pop statement, mixing bubblegum diva vocals with EDM break-beats.'^[96] Adam Markovitz says for Entertainment Weekly how 'Grande has picked a set of songs so lyrically bland, sonically inoffensive, and artistically empty that they produce a zero-impact experience—musical vanilla fro-yo poured directly into your ears.'^[91] Markovitz states, 'It's by no means painful; there are even moments of fun, including the thigh-high-boot swagger of summer smashes 'Problem' and 'Bang Bang,' both of which borrow their strut from coheadliners Iggy Azalea and Jessie J with Nicki Minaj, respectively.'^[91] Mikael Wood, writing on behalf of the Los Angeles Times, finds Grande in impressive form because she is 'deeply cheerful yet with guns blazing, an innocent newcomer no more.'^[93]

Elysa Gardner, on behalf of USA Today, writes that Grande 'digs into ballads and more emotionally earnest fare' simultaneously, doing so with a 'girlish playfulness.. and a sense of growing confidence', and she is 'Blending sugar and spice' together to create a pleasing concoction to satisfy the varying palates of her supporters.'^[97]Stephen Thomas Erlewine says for AllMusic that 'Grande doesn't embody the songs the way an old-fashioned diva would, but she functions as a likeable pop ringleader, stepping aside when the track calls for it and then unleashing a full-throated wail when it's her time to shine.'^[89] Jason Lipshutz from Billboard writes that the album 'turned Grande into a dance artist, pop artist, and soul artist' with a more uniformed and more mature sound.^[90]Gary Graff says on behalf of The Oakland Press that it is 'a solid step forward for Grande, which makes 'there's more to see' an intriguing promise rather than a threat.'^[98] In a 7.7 out of ten review for Pitchfork, Meaghan Garvey explains how it 'feels like Grande's arrival as a true pop fixture, not just a charming novelty.. and while the best songs here may not be timeless, they certainly feel right for right now.'^[95] The album was placed at number eleven on Digital Spy's Best Albums of 2014 list.^[99] Jessica Goodman and Ryan Kistobak of The Huffington Post included the album on their list of 2014's best releases, commenting that the album makes sure 'Grande's sheer talent did not go unnoticed'.^[100]

In a more mixed review, Jim Farber from the New York Daily News writes that Grande's 'sexed-up' vocals and range are shown off but the 'constant jerking back and forth between styles interrupts any sense of flow.'^[101] Caroline Sullivan from The Guardian praises Grande's vocals but feels that the songs are indistinct and have a 'facelessness' to them.^[92] Annie Zaleski writes for The A.V. Club how it 'is so well-constructed and designed to succeed, it rarely loosens up enough to let any depth of character (or real surprises) surface', yet it 'further establishes Grande as a consummate performer and vocal interpreter.'^[23]Kitty Empire from The Observer notes that Grande's vocal ability is showcased but that the songs lack personality.^[94] Evan Sawdey, writing for PopMatters, commented that Grande mimicks other artists, leaving her distinguished voice with only the support of hollow lyricism.^[102] In agreement, Will Robinson rated the album a 2.5 out of five for Sputnikmusic, saying it 'ends up ringing hollow'.^[103] Writing for Vibe magazine, Adelle Platon was positive towards the album's sound and compared Grande's vocals to those of Mariah Carey and Christina Aguilera.^[104] Andrew Chan, writing on behalf of Slant Magazine, stated that Grande 'emphasizes the sheer fun of singing over any sense of emotional urgency', yet 'What her voice lacks in depth, texture, and variety will probably take time to acquire.'^[105]

More than three years after the album's release, Grande's graceful, yet precarious, kneeling pose on a stool for the album's cover suddenly became a viral subject on Twitter, spawning a humorous consfdiracy theory, memes, a 'challenge' taken up by many to try to recreate the pose, and international press coverage.^[106]

Accolades

Commercial performance

On August 27, Billboard reported that My Everything would sell over 160,000 copies in its first week.^[110]My Everything officially debuted at number one on the Billboard 200 and sold 169,000 copies in its first week.^[111] By doing so, Grande attained her second consecutive number-one album in the country, becoming the first female artist to have her first two albums debut at number one since Scottish singer Susan Boyle did it with I Dreamed a Dream (2009) and The Gift (2010).^[111] The album has sold 735,000 copies in the United States as of April 2018.^[1] In March 2016, the RIAA certified the album double platinum, for combined album sales, on-demand audio, video streams, track sales equivalent of two million album-equivalent units. In Japan, My Everything remained atop the iTunes Store chart for nine weeks, thus earning Grande the longest at number one in 2014, breaking the previous record held by Frozen: Original Motion Picture Soundtrack.^[112]

In 2015, My Everything was ranked as the 17th most popular album of the year on the Billboard 200.^[113]

Track listing

Notes

• ^[a] denotes a vocal producer
• ^[b] denotes a co-producer
• ^[c] denotes a remixer

Sample credits

• 'Break Your Heart Right Back' contains elements of both 'Mo Money Mo Problems' by The Notorious B.I.G. and 'I'm Coming Out' by Diana Ross.
• 'Cadillac Song' contains samples from 'How Love Hurts', written by Leon Sylvers.

Personnel

Adapted from album liner notes.^[126]

Technical

• Ariana Grande – executive producer
• Victoria McCants – vocal producer
• Tommy Brown – producer, programmer, engineer
• Serban Ghenea – mixing
• John Hanes – mixing engineer
• Tom Coyne – mastering
• Aya Merrill – mastering
• Ilya – producer, vocal producer, guitar, bass, keys, programmer
• Max Martin – producer, vocal producer, keys, programmer
• Savan Kotecha – producer, vocal producer
• Shellback – producer, keys, programmer
• Peter Carlsson – vocal producer, engineer, vocal engineer
• Sam Holland – engineer
• Leon Silva – saxophone
• Rami Yacoub – producer, vocal producer, programmer
• Carl Falk – producer, programmer, guitar
• Eric Weaver – engineer
• Benjamin Levin – producer, programmer, instrumentation
• Ryan Tedder – producer, programmer, instrumentation
• Noel Zancanella – producer, programmer, instrumentation
• Chris Sclafani – engineer
• Matthew Tryba – engineer
• Bradford H. Smith – assistant engineer
• Phil Seaford – assistant mixing engineer
• Andrew Luftman – production coordinator
• Seif Hussain – production coordinator
• Anton Zaslavski – producer, mixing, programmer, instrumentation
• Ryan Shanahan – engineer
• Jesse Taub – engineer
• Cory Brice – engineer
• Dwane Weir – producer
• Sauce – vocal producer
• Magnus August Hoiberg – producer, programmer, instrumentation
• Peder Losnegard – producer, programmer, instrumentation
• Pop Wansel – producer
• Oak Felder – producer
• Kevin Guardado – assistant producer
• Peter Svenssin – producer
• Ali Payami – producer, programmer, bass, drums, keyboard, percussion
• Jason Quenneville – engineer
• Niklas Ljungfelt – guitar
• Peter Zimney – saxophone
• Johan Carlsson – producer, vocal producer, programmer, instrumentation
• Mattias Bylund – strings
• Rodney Jerkins – producer, instrumentation
• Paul Dawson – producer, instrumentation
• Matt Champlin – recorder
• Kim Lumpkin – production coordinator
• Rickard Goransson – producer, programmer, percussion
• Jonas Thander – horns
• Travis Sayles – producer, instrumentation
• Harmony Samuels – producer, instrumentation
• Carmen Reece – vocal arranger
• Jose Cardoza – engineer, recorder
• Jo Blaq – vocal producer

Charts

Certifications

Release history

See also

References

1. ^ ^abcdefTrust, Gary (April 22, 2018). 'Ask Billboard: Ariana Grande's Career Album & Song Sales'. Billboard. (Prometheus Global Media). Retrieved April 22, 2018.
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193. ^My Everything album sales in Japan:
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